LONDON -- McLaren Automotive will add 250 jobs and a second shift as demand for its supercars grows.
The UK company expects to sell 3,000 cars this year, up from 1,653 last year, helped by strong orders for its entry-level Sport Series cars.
The Sports Series line was introduced last April and billed as the "most accessible form of McLaren ownership" with a starting price of 126,000 pounds ($184,000) in the UK.
McLaren said it has 1,200 orders for the 570S and 540C two-seat Sport Series, representing six months’ of production.
"The launch of the new Sports Series is a step-change," CEO Mike Flewitt said in a statement. "It opens the company up to new markets, new customers and consequently, new sales volumes."
Of the new jobs, 200 will be created in production at the firm’s factory in Woking, southeast England. The rest will go into quality and logistics. McLaren Automotive currently employs about 1,000 people.
The second shift will start in February and will increase the production rate from 14 cars a day to 20 by mid-2016, the company said.
New body style
McLaren has said it will unveil a new body style in the Sports Series range in the second quarter, followed by an open-topped Spider version in 2017.
The company aims to lift production to 4,000 cars annually as early as 2017 with the Sport Series accounting for two-thirds of sales. The remaining sales would come from cars in the Super Series line, which comprises the 650S coupe and 650S Spider and limited-edition variants.