DETROIT -- The Volvo XC90 will lure even more customers from rival premium brands in 2016, the automaker’s global sales and marketing chief, Bjoern Annwall, said.
Last year the conquest rate for the XC90 in Europe was 39 percent while it was more than 50 percent in the U.S.
“We are confident that this rate will grow in 2016,” Annwall told Automotive News Europe at the auto show here.
He gave three reasons Volvo is bullish about the XC90’s chances to exceed its conquests this year.
Volvo sold 40,621units of the new XC90 globally last year, well ahead of the 17,869 units Volvo sold of the previous-generation SUV in 2014. The XC90 played a key role in helping Volvo set a new record for global sales with a volume of 503,127.