In Europe, Ford earned $259 million for 2015. It was profitable in all of its global regions except South America. Ford’s European sales rose 11 percent last year to 1.3 million vehicles.
In the first half of 2015, Ford’s revenue and profits were hampered by low availability of the aluminum-bodied F-150 pickup. U.S. sales of the F-series, Ford’s top-selling and most lucrative nameplate, ended the year up 3.5 percent.
The company’s total U.S. vehicle sales rose 5.3 percent, with its market share slipping to 14.9 percent from 15 percent in 2014.
Ford sold 7.8 percent more SUVs and crossovers in 2015, after redesigning the Edge and MKX and freshening the Explorer. Explorer sales reached their highest level since 2004.
Average prices rise
At the same time, Ford’s average transaction price at U.S. dealerships rose 3.6 percent last year to $35,979, according to Kelley Blue Book. Buyers paid an average of $46,065 for the F-series, up 4.3 percent, and $40,266 for the Explorer, a 2.4 percent increase.
"The U.S. market is hungry for the same products Ford specializes in, with sales growth for the F-150, Explorer and Edge generating strong income last year," Karl Brauer, a senior analyst with KBB, said in an email.
"The concept of developing and committing to a long-term global product plan, instituted under Alan Mullally and maintained by Mark Fields, is working for Ford."