FRANKFURT (Reuters) -- German supplier Osram is equipping BMW 7-series sedans with laser headlight modules, marking a move to the mass-market for the technology.
Osram pioneered the use of laser modules in car headlights - which are smaller, brighter and more energy-efficient than LED headlamps - and is the only company so far to offer a complete laser module for automakers.
The first were installed in 2014 in BMW's i8 plug-in hybrid supercar and Audi's R8 LMX sports car.
Automotive lighting is a key strength of German lighting group Osram, which announced an unexpected and expensive move into the general LED lighting market for homes and streets in November.
Osram said on Thursday the laser boost to the high beam offered the greatest range currently available - up to 600 meters (656 yards).
"We have now taken it from a niche vehicle to a mass-produced car - an important step in terms of market penetration," said Osram's head of specialty lighting, Hans-Joachim Schwabe.
BMW sold 48,519 of its luxury BMW 7-series cars in 2014, about 3 percent of its total vehicles sold, compared with 17,793 BMW i cars. It has not yet given a breakdown for 2015.