Jaguar Land Rover says it will begin assembly of a fourth model, the Jaguar XE sedan, at its plant in Pune, India.
A company spokesman told Automotive News Europe that the XE will be assembled from knocked down kits alongside the Range Rover Evoque, Land Rover Discovery Sport and the previous-generation Jaguar XF.
India will be the latest market for the XE, which went on sale in Europe in June and launches in Europe this spring. Jaguar engineers focused on the ride and handling of the XE in a bid to outclass rivals such as the BMW 3 series.
The XE is Jaguar’s smallest and most affordable car, which the automaker believes will help it attract younger customers and more women to the brand.
JLR is seeking to expand its global production base in a bid to boost combined Jaguar and Land Rover sales to 850,000 by 2020. Last year, the two brands sold 487,065, a rise of 24 percent.
After opening a factory in China last year, JLR will start output at a Brazilian plant this year. A new factory in Slovakia is also slated to open in 2018.