Opel has earned high praise from Ferrari’s former chairman.
“I am impressed with Opel. They have a clear position and good products. They are German but also European,” Luca Cordero di Montezemolo told Automotive News Europe’s Rising Stars Monday at a small gathering in Geneva on the eve of the auto show here.
Coincidentally, the Opel Astra was named 2016 European Car of the Year about two hours after Montezemolo made his comments.
Montezemolo spent 23 years as chairman of Ferrari before resigning in October 2014. He is now president of Italy's Alitalia airline.
Opel came up when he was speaking to the Rising Stars about the importance of a brand carving out a unique place in the market and doing everything possible to preserve and enhance this.
“Details make the difference,” Montezemolo said.
He also spoke to the Rising Stars about leadership and shared his views on the key challenges all automakers will face in the years to come.
On leadership, Montezemolo believes it is crucial to give people clear goals, the power to make decisions and the freedom and encouragement to look ahead to identify the next big trends.