The new Volvo XC90 was beaten for 2016 European Car of the Year by just 15 points.
Volvo sees the XC90’s close second-place finish to the Opel/Vauxhall Astra in the 2016 European Car of the Year contest as a victory.
“Being 15 points behind with a big SUV in a very high-price segment is quite extraordinary. I think our engineers should rightfully be very proud.” CEO Hakan Samuelsson told me at the Geneva auto show.
He knows that the judges deciding on the prestigious annual award are encouraged to pick vehicles that are attainable for the masses.