MELBOURNE (Reuters) -- Aston Martin and Red Bull will build a super-fast road car as part of a deal that will link the UK automaker back to Formula One for the first time since 1960.
The companies announced the partnership on Thursday at the championship-opening Australian Grand Prix where Aston Martin's logo will appear on the Red Bull's RB12 cars as part of a season-long deal.
Red Bull's Adrian Newey, the sport's most acclaimed and successful designer, will work with Aston Martin's design boss Marek Reichman on the car, codenamed Project AM-RB-001.
"Formula One offers the ultimate global stage to build wider awareness of the Aston Martin brand," said the company's CEO, Andy Palmer, in a statement. "This partnership will deliver even more than that when the hypercar ... hits the road."
"We are going to create a car that will excite and stir the imaginations of the car designers of the future and a global audience of sports car enthusiasts," Palmer said.
Red Bull principal Christian Horner said Red Bull Advanced Technologies, led by Newey, would be using Formula One technology to produce "the ultimate of all road cars."
Aston Martin was linked to Red Bull last season when the Formula One team were seeking Mercedes power units to replace their Renault engines. Mercedes' parent Daimler has a 5 percent stake in Aston Martin.
There were also talks with Force India about that team becoming an Aston Martin-branded outfit in partnership with Diageo-owned Scotch whisky brand Johnnie Walker.
Those discussions also came to nothing, with Johnnie Walker recently renewing their partnership with McLaren.
"We are kind of a cool brand. We attract a lot of attention from a lot of people and a lot of people talk to us," Palmer told motorsport.com on Thursday when asked about those negotiations.
"But we are all about authenticity. So you get in an Aston, what looks like leather is leather, what looks like wood is wood. What looks like carbon is carbon. What sounds like a V-12 engine is a V-12 engine and it doesn't have any hype on it," he said.
"So authenticity was our number one concern here and simply putting a sticker on the side of an F1 car was never going to cut it for us," Palmer said.