Kia expects its new Niro hybrid crossover and Optima station wagon to help give the brand a big sales boost in Europe while also attracting new customers to the brand.
Kia is targeting a 9 percent sales increase to 420,000 units in the region this year and is on track to reach a European annual volume of 500,000 by 2018, said Michael Cole, Kia Europe's chief operating officer.
Last year the brand's sales in the EU and EFTA markets increased by 8.8 percent to 385,000, according in data from industry association ACEA.
Kia expects the Niro, the brand's first hybrid-only model, to attract environmentally conscious customers. It will also help the brand to benefit from booming sales of crossovers.
The Niro will be positioned between the Soul and the Sportage SUVs, Cole said.
The Niro will go on sale in Europe in the summer. Kia has not disclosed pricing but German press reports said it is likely to start at 20,000 in Germany.
The crossover, which shares its dedicated hybrid platform with the Hyundai Ioniq, is powered by a 1.6-liter gasoline engine and an electric motor. A plug-in hybrid powertrain is due to be added later in its life cycle.
Currently Kia's only hybrid in Europe is a variant of the Optima midsize sedan. Kia will add a plug-in hybrid Optima in the region in the fourth quarter.