BMW has rewarded a regional manager who “fully embraced” the automaker’s efforts to create its Future Retail dealership standards.
Petter Witt becomes executive vice president, operations, in North America, effective May 1.
He will replace J. Chris Koenders, who will return to Europe and assume a newly created job, the automaker said in a statement Wednesday.
Witt, 42, is currently regional vice president of BMW of North America’s western region.
Witt returned to the U.S. in January 2014. He was previously managing director of BMW Sweden. Witt started as an associate at BMW of North America and held various regional and headquarters positions.
Witt also worked in Munich as sales director for the importer regions in Africa, Caribbean and Eastern Europe.
BMW said that under Witt’s leadership, the western region “fully embraced” BMW’s new Future Retail dealership standards, adopted its BMW Genius program and was the top U.S. market for sales of the electric and plug-in hybrid i subbrand.
Koenders becomes head of project retail channel performance Europe, “bringing structure, performance and innovation to BMW corporate stores in Paris, London, Madrid, Zurich, Vienna, Brussels, Amsterdam, Milan, and Rome,” BMW said.
Koenders joined in 1993 as a management associate at BMW of North America. He was responsible for the global reintroduction of the Mini brand in 2000. He was also president of the BMW Group Netherlands.