The latest issue of the Automotive News Europe monthly e-magazine is ready to view. This month's edition looks at how CEO Carlos Tavares plans to turn PSA Group the world’s most efficient carmaker.
Tavares set the new challenge for Europe’s second-largest automaker after it made a quicker-than-expected turnaround following years of heavy financial losses.
Tavares's new plan, called Push to Pass, also calls on PSA to triple its profit margin target, launch 34 new models and generate more cash from its aftermarket, car-sharing and mobility services arms. All of this is supposed to take place while PSA maintains a laser focus on keeping costs down and vehicle prices up. Our cover story package analyzes the new plan and includes an interview with Tavares, in which he responds to criticism that the plan is not ambitious enough. “The purpose of the strategy is to unleash the full potential and the full energy of the company,” he said.