Fiat heir Lapo Elkann, who has held numerous jobs in the family business, will be among the speakers at the Automotive News Europe Congress in Munich on June 8.
Elkann, whose great-great-grandfather Giovanni Agnelli co-founded Fiat, was global head of brand promotion for the Fiat Group when he campaigned to transform the 3+1 concept car into what would become the rebooted Fiat 500 in 2007. The car has been one of Europe's top-selling minicars for nearly a decade.
Elkann left Fiat in 2006 but re-entered the auto business last year with Garage Italia Customs in Milan, which specializes in custom bodywork, paint and upholstery.
Click here for more details on the 2016 ANE Congress.