DETROIT -- In a few years, the color of a new vehicle could vary depending on where you’re standing.
That’s according to German supplier BASF’s automotive division, which highlighted 65 striking colors on Wednesday that it said could be on vehicles by 2020.
Paul Czornij, head of design for BASF’s color excellence group, said the colors BASF displayed can look different based on perspective. For instance, a blood-red paint could be designed to look lighter or darker depending on the viewers’ vantage point.
Czornij said the BASF team of experts from North America, Europe and Asia-Pacific was inspired by the idea of shifting perspective, in addition to drawing ideas from nature and technology.
“There’s an ever-increasing blurring of that line between technology and the natural world that we see expressed in a lot of different areas,” he said.
BASF will pitch its colors to major automakers and work with the companies to bring colors to market. BASF said its colors most likely to appear on North American vehicles in 2020 are “Raingarden,” a metallic silver; “Primordial Soup,” a blood red; and “Aerialist Wish,” a black shade. The colors were inspired by themes in urban life, Czornij said.
Among the colors BASF expects to be on European vehicles is “ASMR Blue,” which BASF describes as “artificial yet appealing.” The Asia-Pacific region could be drawn to blue-green and beige colors, BASF said.