YOKOHAMA, Japan -- First, Nissan Motor Co. called out Mitsubishi Motors Corp. for cheating on emissions tests, plunging its close partner into crisis and uncertainty about its very viability.
Now Nissan may be riding to Mitsubishi’s rescue.
Both companies said Thursday that that have agreed to a capital tie up in which Nissan will invest 237 billion yen ($) to take a controlling 34 percent stake in Mitsubishi.
Nissan CEO Carlos Ghosn and Mitsubishi CEO Osamu Masuko outlined the alliance after the boards of both companies met separately earlier in the day to sign off on the plans.
Ghosn said the alliance would cover purchasing, common platforms, joint manufacturing, technology development and target shared cost savings. Nissan would also contribute corporate governance and management expertise to help Mitsubishi restore public trust in its brand.
“It represents a win-win,” Ghosn said. “We believe in the potential of Mitsubishi Motors.”
Ghosn said Nissan, as Mitsubishi’s biggest shareholder, would “preserve and nourish” the Mitsubishi brand. Ghosn added that the agreement came together quickly because Mitsubishi was open and honest about the scale of its problems. He noted that Nissan would only complete the deal after it has conducted full due-diligence of the investment.
Masuko said his company needed the help and that a deeper partnership with Nissan was an “important pathway” to re-establishing trust in his company’s tarnished brand.
“We had to do something quite daring,” Masuko said. “It is not an easy task to restore trust.”
The overture tightens bonds between two companies that could have just as easily split ways in acrimony over a scandal that has hurt both in their home market.
But Mitsubishi’s faked fuel economy crisis, which has since torpedoed crucial Japanese minicar sales at both companies, also presents a potential win-win opportunity for both.
For Mitsubishi, it provides a stable source of cash and corporate management from Nissan that may help restore its tarnished reputation. The struggling carmaker may even get a badly needed influx of new product for the U.S. to help shore up a fledgling recovery there.
For Nissan, tapping Mitsubishi’s solid sales network in Southeast Asia could help Nissan in a market where it has failed to gain traction. Additional supply of vehicles to Mitsubishi would also help Nissan achieve higher volume in an era when economies of scale is the new mantra.
“Why spend twice? One development can be done and shared,” Ghosn said, stressing both companies could share work in areas such as pickups, electric cars and autonomous vehicles.
Nissan must also preserve its Japanese minicar partnership with Mitsubishi, no matter how strained, because the segment accounts for about 40 percent of local sales. Nissan abandoned its own minicar business and threw its lot into a joint minicar venture with Mitsubishi in 2010.
And more importantly, it provides opportunities to pool resources on electrified drivetrains -- a technology that both car companies have positioned as central to their growth strategy.
“There’s an easy way to spin this positively,” said Kurt Sanger, lead auto analyst at Deutsche Securities Japan. “At the end, this is about much more than just minicars in Japan.”
What’s more, because of Mitsubishi’s tumbling stock price, Nissan may have been able to grab a sizeable shareholding at a discount. The price could have easily been double before Mitsubishi was mired in scandal and had the appearance of a company on the rebound.
Mitsubishi Motors shares have fallen 43 percent since April 19.
The tie-up comes the fuel economy scandal around Mitsubishi widens. Mitsubishi, which admitted last month to cheating on fuel-economy ratings for four minicars sold in Japan, said May 12 that nine more models including an SUV may not have been properly tested as the scandal spreads beyond the initial batch of minicars.
Two of those original minicars were sold under the Nissan brand.
The problem came to light after Nissan discovered irregularities in fuel economy figures when engineers from the companies sat down to develop the next-generation of the minicars.
Mitsubishi has said vehicles sold in the U.S. and other markets outside Japan were not subjected to the rigged emissions testing procedures used in Japan.
Minicar sales at both companies have plummeted in the wake of the scandal, with Mitsubishi stopping production of the cars at the joint venture until a fix and compensation is determined.
Mitsubishi has said it won’t seek help from the Mitsubishi Group companies, such as Mitsubishi Heavy Industries Ltd. and Mitsubishi Corp., which hold stakes in the automaker and have traditionally served as go-to bailout partners in the past.
Of the Mitsubishi Group companies, Mitsubishi Heavy has the biggest stake with 20 percent. Trading company Mitsubishi Corp. holds 10 percent, while the Bank of Tokyo-Mitsubishi UFJ owns 3.9 percent. Together, they hold about 34 percent of Mitsubishi Motors.
Under Japanese law, a one-third stake holding is enough to give a shareholder veto power over board decisions. Mitsubishi’s 34 percent stake would suffice.
Nissan, Japan's second-largest automaker by sales, would be the largest single shareholder of the much smaller Mitsubishi Motors. The deal would give Nissan a bigger stake in Mitsubishi than its 15 percent holding in alliance partner Renault. The French automaker holds a 43.4 percent stake in Nissan.
Mitsubishi's latest misconduct has revived memories of a scandal more than 15 years ago when it admitted systematically covering up customer complaints for more than two decades.
Its brand image weakened, it was unable to recover on its own and received a major bailout from other Mitsubishi Group companies in 2004, after which it continued to be plagued by recall and quality issues.
Since then, the company has staged a gradual comeback, centered around rebranding itself as a leader in electrified vehicles and crossovers and sport utility vehicles.
Analysts have estimated that Mitsubishi may have to pay close to $1 billion to compensate Japanese mini-vehicle customers for "eco-car" tax breaks and extra fuel costs.
Reuters and Bloomberg contributed to this report.