Tesla Motors hired Audi executive Peter Hochholdinger as vice president of vehicle production.
Hochholdinger will be tasked with improving and increasing production for Tesla's luxury Model S sedan and Model X crossover, as well as helping build a scalable, cost-effective manufacturing program specifically designed for the Model 3, Tesla said in a statement.
Tesla is looking to ramp up production five-fold in two years to 500,000 vehicles per year, a task many industry observers say appears nearly impossible even with the hiring of key talent.
The electric-auto maker's aggressive new production timeframe, announced by its chief executive, Elon Musk, in a first-quarter earnings call, puts intense pressure on suppliers and calls into question the company's ability to increase production.
Design of the Model 3, due in late 2017, is not yet complete, adding to the time crunch.
Musk earlier this month also gave a public shout-out to the sharpest minds in manufacturing, calling on them to come help Tesla meet its target, days after announcing the departure of the company's vice presidents in charge of production and manufacturing.
Hochholdinger spent 22 years working across the manufacturing chain at Audi, Volkswagen Group's flagship premium brand, and was responsible for leading the production of the Audi A4, A5 and Q5 vehicles, according to Tesla’s statement.
He served as an adviser for bringing online Audi's new factory in Mexico.
Bloomberg contributed to this report