HANOVER, Germany -- Volkswagen Group, aiming to become a "mobility provider," will introduce a new strategy in mid June, CEO Matthias Mueller said in a speech to senior company managers.
VW has been working on a new business plan that it hopes will boost profitability once it emerges from an emissions test-rigging scandal that plunged the automaker into a 4.1-billion-euro operating loss for 2015.
"We want to lead Volkswagen out of the company's most difficult situation ever and shape it into a mobility provider," Mueller said in a speech given to the automaker's senior managers.
The new strategy could be announced ahead of VW's annual meeting on June 22.
In a letter sent to an investment fund on Wednesday, Chief Financial Officer Frank Witter said the plan will address tackling the challenges of digitally connected and autonomous vehicles.
Last October Mueller said his new business plan will focus on improving profitability rather than on volume growth. Among his priorities will be reducing the number of models built by the 12-brand group, whose portfolio includes luxury brands Bentley, Porsche and Audi, along with sports car maker Lamborghini and mass-market marques VW, Skoda and Seat.
Management will also look at cross-brand strategies, leveraging synergies and ensuring that group resources are used effectively, he said. Another priority will be to decentralize group management with more independence for the brands and regions.
Automotive News Europe contributed to this report