The study highlighted the importance of training as 48 percent of drivers who use connected features said the technology was demonstrated to them in the showroom.
The survey surmises that automakers that don’t do more to promote connected car features such as in-car entertainment, Internet-enabled navigation and warnings about potential hazards on the road ahead risk having customers choose Google and Apple for that.
“Car manufacturers need to act fast if they are to avoid being overtaken by the big tech players,” Remy Pothet, who is global automotive sector head at TNS, said in the release.
“Smartphones are already integrating entertainment and navigation functionality with existing on-board systems, such as Apple’s Car Play and the Google powered Open Automotive Alliance," Pothet said. "Smartphone apps can help drivers find their cars if they’ve forgotten where they parked, unlock them remotely and even prepare the interior temperature long before the driver arrives.”
The survey results are based on responses from 3,724 connected car drivers from seven of Europe’s largest markets. Along with the German premium automakers, other brands surveyed included Volkswagen, Renault, Ford, Peugeot, Jaguar, Land Rover, Porsche and Volvo.