McLaren went to new heights for the media launch of its latest model. The 570GT was hoisted 95 meters to the 10th floor patio area of the Ritz-Carlton Abama on the Spanish island of Tenerife.
It took five hours to set up a 165-ton crane on the beach area below the hotel and about 5 to 10 minutes to get the 195,350 euro (which will start at $198,950 in the U.S.) supercar to its temporary perch.
The process will start again very early in the morning later this week as McLaren needs to get the 570GT back on to terra firma. Since the crane takes up so much space and needs to be operated from a public beach, the work will happen between the hours of midnight and 5 a.m. GMT.
The 570GT will arrive at showrooms in Europe, the United States and China starting in July.
The 570GT and its sister model, the 570S, are keys to helping the British supercar maker boost its sales to 3,000 units this year from 1,654 in 2015.