FRANKFURT -- Porsche named automotive IT expert Thilo Koslowski as head of a newly created digital unit tasked with developing new products and services for the brand.
The Porsche Digital subsidiary will have its head office in Ludwigsburg near Stuttgart, along with offices in Berlin, China and Silicon Valley.
It will act as a trend researcher looking for new developments in connectivity, smart mobility and autonomous vehicles, while cooperating closely with all departments in testing and implementing these new ideas in Porsche’s business.
Porsche CEO Oliver Blume said in a statement that the new subsidiary is a "logical step" for Porsche to successfully position itself for the digital future.
Porsche Digital also aims to create third-party businesses and services centered around Porsche, as well as invest in venture capital funds and start-ups.
Porsche finance chief Lutz Meschke said in March that the company has allocated almost 100 million euros for this year for investments in digital services.
Porsche parent Volkswagen Group is also keen to expand its expertise in digital business models. VW Group CEO Matthias Mueller, a trained IT specialist and former Porsche CEO, this week approved a $300 million investment by VW in ride-hailing service Gett.
Koslowski, who recently joined Porsche from the U.S. IT consulting company Gartner, said in the statement: "Digitalization is leading to the renaissance of the automobile and is making it the central element of our digital lifestyle."