The latest issue of the Automotive News Europe monthly e-magazine is ready to view. This month's edition looks at how automakers are adapting to a digitally dominated future and the examines the steps they are taking to make themselves key players in this new and competitive environment.
Our cover story analyzes the risks and rewards car companies face as they transition into mobility service providers. Ford of Europe Chief Operating Officer Barb Samardzich perfectly summed up why automakers need to embrace a digitally driven future by pointing at two well-known companies that didn’t adapt quickly enough: Kodak and Polaroid. “They didn’t see digital cameras coming. We don’t want to be left behind like that.”