LONDON -- Toyota said it could make a legal complaint against the UK's official Brexit campaign for using its logo in leaflets, which the automaker said might give the impression it backed Britain leaving the EU.
On one "Vote Leave" flyer, Toyota's logo appeared next to those of five other major companies including fellow automakers Nissan and Vauxhall with the message: "Major employers ... have all said they'll stay in the UK whatever the result of the referendum."
Toyota, which built more than one in 10 of Britain's 1.6 million new cars last year, said in February it believed a vote on June 23 to stay in the bloc would be better for its operations and long-term competitiveness.
The firm said on Thursday that use of the logo could "mislead the reader into thinking that Toyota endorses the Vote Leave campaign" and that it could take action against "unauthorized use of our trademarks."
Vote Leave did not immediately respond to a request for comment when contacted by Reuters.
The UK's overwhelmingly foreign-owned car industry has spoken out in favor of continued membership of the EU, which allows it to benefit from tariff-free access to the single market and the free movement of people within the world's biggest trading bloc.