Volkswagen of America is dropping the Jetta Hybrid for 2017, ending a run of four model years for the lone hybrid in its U.S. lineup.
The hybrid was a low-volume variant of VW's top-selling nameplate, accounting for less than 1 percent of the compact sedan's annual U.S. sales.
Elimination of the Jetta Hybrid comes amid a slump in electrified vehicle demand industrywide.
Low gasoline prices and improved fuel economy across the industry, in addition to higher prices for many alternative-fueled vehicles, have made hybrids and EVs a tough sell. Car sales remain weak as well as U.S. consumers shift to crossovers and SUVs.
The hybrid was one of the most expensive Jetta variants in VW's lineup, packaged exclusively in top-line SEL Premium trim. The Jetta Hybrid's sticker price was $31,940, compared with the nameplate's $18,500 base price. Both prices include shipping.
U.S. sales of hybrids and plug-in hybrids fell 21 percent through the first five months of the year. Battery-electric vehicle sales slipped 22 percent in the same period. VW sold 125,205 vehicles through May in the U.S., down 13 percent from a year earlier.