The latest issue of the Automotive News Europe monthly e-magazine is ready to view. This month's edition looks at how Volvo has turned itself into a legitimate rival to Germany's top premium brands.
After Ford sold Volvo to a little-known Chinese automaker six years ago, many obituaries were prepared for the Swedish automaker. Fast forward to today and Volvo is thriving. It is on pace to have its third consecutive year of record sales and its first-quarter operating margin was on par with Germany’s top premium automakers. Our cover story analyses Volvo’s turnaround and outlines its next big steps.
One person who is not letting Volvo’s recent success go to his head is CEO Hakan Samuelsson. He told us that there is still “a lot to do” for Volvo to reach its goals.
Our issue concludes with a Final Word commentary that looks back at the changes Volvo made to rise up from being a near premium brand 15 years ago to a legitimate rival to Audi, BMW and Mercedes-Benz.