PSA Group named new chiefs for its Peugeot brand and for its Europe and China regions.
The Peugeot brand will be led by sales specialist Jean-Philippe Imparato. He succeeds Maxime Picat who is promoted to head PSA’s European operations.
PSA veteran Denis Martin, 59, will take charge of the automaker’s China operations, moving from his post as Europe division boss.
Current China chief Gregoire Olivier will head the automaker’s recently created mobility services department.
PSA has been hit by a slowdown in the Chinese market. The automaker’s vehicle sales in China fell 19 percent in the first half to 297,000, the company said in a July 12 statement. PSA is seeking to cut its China operating costs by 10 percent annually over the next three years, finance chief Jean-Baptiste de Chatillon told analysts on an earnings call on Wednesday.
Picat, 42, will replace Olivier, 55, on PSA’s management board. Picat has been CEO of the Peugeot brand since 2012. From 2007 until moving to Peugeot, Picat held top roles with PSA in China.
Imparato, a 20-year PSA veteran, has led the automaker’s retail operations for the past three years. Before that his roles included director of quality at PSA's joint venture with Dongfeng Motor in China, head of commercial operations in Europe, managing director of Citroen Italy and director of international operations at Peugeot.
The new organization structure is primarily to guarantee the roll-out of the automaker's mobility services, boost its performance in China and ensure that the upcoming global launch of 121 products is "perfectly orchestrated" in every region, PSA said in a statement on Thursday.