Hyundai has taken a fresh design direction with the new i30 compact car, one of the brand's key models in Europe.
The latest-generation i30 has a new front-end design with a more curved grille than the grille on Hyundai's current models.
Hyundai Motor Chief Design Officer Peter Schreyer called the feature a "cascading grille."
He said in a statement that the i30 showcases an evolution of Hyundai's design language with natural flowing lines, refined surfaces and a sculpted body.
Hyundai said the new i30 has been "designed, developed and tested" in Europe. It will built at Hyundai's plant in the Czech Republic, replacing the current i30 that is built there.