The latest issue of the Automotive News Europe monthly e-magazine is ready to view. This month's edition looks at why Tesla has Europe's top premium automakers racing to debut full-electric models to challenge the Silicon Valley-based company's Model S.
Tesla calls itself the world’s best-seller of battery-powered vehicles. That’s a title that could be very difficult to take away from the 13-year-old company, especially since it has received more than 400,000 orders for its forthcoming new product, the Model 3, which is not expected to be on the road until late next year.
European premium automakers were caught off guard by Tesla’s ability to make an upper-premium electric sedan a highly coveted asset. In response, Audi, BMW, Mercedes-Benz and Porsche are investing billions of euros to gain a foothold in this promising niche as soon as possible. Our cover story examines this highly competitive sector.
The fact that Europe’s premium brands are being forced to try and match Tesla is proof that the Silicon Valley-based company is on a hot streak. Our Final Word looks at how Tesla has achieved so much, so fast while we also explore the risks that could disrupt the company as is it tries to transform into a volume vehicle maker.