Another way to expand revenues would be to develop additional streams for fans in individual countries that focus, for instance, on the race from the point of view of a driver who is a hometown favorite.
Adding more races to an already crowded calendar -- this year's 21-race program is a record -- would be another obvious way to enhance revenues if the schedule could accommodate it.
Montreal, Austin, Texas, and Mexico City are the three current venues in North America but an east and west coast city in the United States would be commercially attractive.
Formula One teams will be given the chance to invest in the sport after Liberty Media's takeover and the smaller ones are hoping the new owners will also help them become more competitive on the track.
Bob Fernley, deputy principal of the Force India team, hoped that would be the case: "We have a unique product in Formula One ... now we can overlay on that an incredible sports marketing operation," he said. "It's a very, very exciting possibility."