FRANKFURT -- Porsche will unveil its Panamera station wagon at next year's Geneva auto show, people familiar with the details told Bloomberg.
Porsche's first station wagon will further stretch the brand's portfolio beyond its classic sports-car roots after the automaker branched out into SUVs with the Cayenne in 2002.
The Panamera wagon would compete with the Mercedes-Benz CLS Shooting Brake to appeal to a rare breed of buyer seeking a mix of luxury and practicality. The variant is expected to lure mainly buyers in Europe, where wagons are popular but Porsche has said the wagon will be sold in the U.S.
The wagon, also called a "shooting brake," will include design elements from the Sport Turismo concept, first shown at the Paris auto show in 2012. It will be based on the second-generation Panamera sedan that will go on sale in November.
Porsche has been enjoying record demand in recent years based on a strategy of building off the cache of the 911 with models more suited to everyday driving. Broadening the Panamera's appeal is part of an expansion plan that also includes Porsche's first all-electric sports car by 2020.
The sporty marque's profit is vital for parent Volkswagen Group as it retools to absorb the roughly 18 billion euros ($20 billion) in costs for its diesel emissions-cheating scandal.
Porsche has sold more than 150,000 Panameras since the car's rollout in 2009, but deliveries have waned as the model has aged.
The design of the original Panamera caused controversy among sports-car aficionados and was mocked in motor press reviews as looking like a "humpback whale. The model's second generation was introduced in June and has a reworked rear featuring design elements from the 911.
Bloomberg contributed to this report