The "vast majority" of customers for Nissan’s first car to offer semi-autonomous driving technology are spending the extra money to add the feature, Chief Planning Officer Philippe Klein said.
Nissan debuted its ProPilot this summer in the Japan-only Serena. It costs about 2,000 euros to add the solution to the van.
“The first take rate is quite high,” Klein told me at the Paris auto show on Thursday. “The vast majority of the cars that have been bought are equipped with the functionality."
Klein said it is way too early to call this a sustainable trend. Right now awareness for the technology in Japan is high because of a lot of media coverage. This could be encouraging dealers to aggressively push the technology.
“The numbers could be distorted,” Klein warned.
Either way, it’s a great start that can only help Nissan as it prepares to roll out the technology in Europe next year on its top-selling Qashqai. This also should bode well for forthcoming debuts of ProPilot in the U.S. and China.