BMW and Hyundai both earned top marks on technology usability in a new report out by J.D. Power, signifying that luxury and mass-market vehicles can do equally well satisfying customers with new technology.
A first of its kind for J.D. Power, the usability study found new vehicle owners are most satisfied with collision avoidance technology but still struggle with navigation systems, where many simply turn to a smart phone to substitute.
The BMW 2 series and 4 series ranked highest for the brand. Hyundai’s Genesis and Tucson also scored well on the survey, which looked at vehicle owner’s interaction and usage of technology used in collision protection, driving assistance, entertainment and connectivity, navigation, smartphone mirroring and comfort and convenience.
The Chevy Camaro, Kia Forte and Nissan Maxima also scored well.
The long development times for cars may hurt consumer ratings of many technology systems, said Kristin Kolodge, the report author and J.D. Power’s head of driver interaction.
In many cases, “a system might be working the way the engineers and designers have planned it,” Kolodge said. But “expectations change rapidly -- change driven by other electronics in our lifestyle rapidly evolving into what the expectations are in our vehicle.”
Basic tech usability is major factor in measuring overall product quality. Consumers “just want to be successful the first time they use a technology,” says Kolodge.
J.D. Power asked 17,864 new-vehicle buyers to rate the functionality of in-vehicle technology. Safety systems like backup camera, blind-spot warning and detection and lane-keeping ranked the highest in satisfaction, with a score of 754 our of J.D. Power’s 1000-point scale. These technologies were used nearly every time survey respondents drove.