The latest issue of the Automotive News Europe monthly magazine goes live on Monday, Nov. 7. The new edition looks at how Daimler CEO Dieter Zetsche has Mercedes-Benz poised to overtake BMW and reclaim the title of world’s top-selling premium brand, achieving his target four years ahead of schedule.
This is a big change from a few years ago when Mercedes slipped behind Audi into third place in global premium-car sales and was underperforming in China, leaving Zetsche in a vulnerable position. That is no longer the case. Our cover story looks at the key moves Zetsche and Mercedes made to complete the turnaround but it also analyzes the risks facing Mercedes – including a looming product trough – as it tries to stay ahead of its German rivals.
Zetsche recently met with Automotive News Europe to discuss how Mercedes aims to capitalize on the move toward offering electrified, connected, autonomous cars. “These developments are not happening just for technology’s sake but because you can offer something better to your customers, which ultimately is the basis for a company’s future success,” he said..
Toyota Executive Vice President and Chief Competitive Officer Didier Leroy expects the Japanese automaker to increase sales in Europe this year and next year largely because of the arrival of the new C-HR compact crossover. He also told us what Toyota’s plans are for the diesel.
Audi has slipped to third place from second in global premium car sales behind Mercedes and BMW, but sales boss Dietmar Voggenreiter told us that while volume is still important there are other key ways to measure success as the industry’s business model evolves. He provided more details in an interview.
Uncertainly around the timing and conditions of Britain’s exit from the European Union could force automakers that build cars there to delay or stop investments in the country, auto executives have warned. We look as some of the pending challenges cause by Brexit.
Volkswagen Group is restructuring one of its most important design centers to prepare for the rapid move toward autonomous vehicles. See why Europe’s largest automaker wants designers at its massive facility in Potsdam, Germany, to focus on improving in-car user experience and enhancing the human machine interface.
Audi, BMW and Mercedes-Benz are largely responsible for the growing success of the compact premium segment because of their commitment to expanding their offerings in a part of the European market that used to be dominated by models such as the Volkswagen Golf and Ford Focus. See what’s next for this growing segment.
Renault has kept the Scenic’s minivan looks, a move that goes against the industry trend to make people movers look more like SUVs. Learn why Renault chose a different path.
Leyre Olavarria, global head of connected car at Seat since 2012, explained how the Spanish automaker is adapting so it can deliver high-end, affordable connectivity solutions.
Strong global demand for SUVs is boosting sales of GKN Driveline’s all-wheel-drive systems, while its emergent eDrive business unit is benefiting from the growing need for electric-drive efficiency and all-wheel-drive capability. CEO Phil Swash explained what’s next.
Europe’s automakers, suppliers and retailers rebounded in the third quarter after a dismal six-month stretch for their shareholder values. See which companies were the biggest winners in Q3.
Volvo, with a big assist from Microsoft, is creating physical objects that are not physical. Our Final Word takes you on a trip inside the world of augmented reality.
Enjoy the issue!
Luca Ciferri, Editor