The latest issue of the Automotive News Europe monthly magazine is ready to view. The new edition looks at how Daimler CEO Dieter Zetsche has Mercedes-Benz poised to overtake BMW and reclaim the title of world’s top-selling premium brand.
This is a big change from a few years ago when Mercedes slipped behind Audi into third place in global premium-car sales and was underperforming in China, leaving Zetsche in a vulnerable position. That is no longer the case. Our cover story looks at the key moves Zetsche and Mercedes made to complete the turnaround but it also analyzes the risks facing Mercedes – including a looming product trough – as it tries to stay ahead of its German rivals.
Zetsche recently met with Automotive News Europe to discuss how Mercedes aims to capitalize on the move toward offering electrified, connected, autonomous cars. “These developments are not happening just for technology’s sake but because you can offer something better to your customers, which ultimately is the basis for a company’s future success,” he said.