GUANGZHOU, China -- Volkswagen Group said on Thursday it is in talks with China's Didi Chuxing to set up a high-end ride-hailing service in the market.
The moves underscore how VW, which vies with General Motors for the title of the biggest-selling automaker in China, is keen to double down its largest market, banking on long-term growth in a country where many people still do not own a car.
VW did not elaborate further on its plans with Didi, which would be the latest in a rush of tie-ups between automakers and technology firms seeking to profit from new ride services.
Didi Chuxing is China's largest ride-hailing company, with 300 million users across more than 400 cities. It cemented its dominance in the domestic market this year when it bought Uber's operations in the country.
Globally, automakers like VW are developing electric vehicles and billing themselves as "mobility" companies that don't merely sell cars but also offer alternatives to car ownership such as ride-hailing.
In similar moves, GM has invested in ride-hailing service Lyft and Toyota Motor Corp. has a partnership with Uber.