Fiat's new pricing structure in the U.S. will cut the sticker prices of some models next year up to $5,205 and drop the starting price of its cheapest model under $15,000, excluding shipping, according to documents obtained by Automotive News, a sibling publication of Automotive News Europe.
The new pricing structure was hinted at but not detailed earlier this year when Tim Kuniskis, head of passenger car brands for Fiat Chrysler, met in March with North American Fiat dealers at a special meeting in Detroit to save the struggling brand.
The document sent to Fiat dealers this month shows the price for a base-level Fiat 500 Pop minicar -- in what is described as the "2017MY showroom" -- dropping from $16,995 to $14,995, excluding the current $995 shipping fee.
It also details a Fiat showroom that will have far fewer trim levels across its four-car lineup and fewer places where prices of similar cars overlap each other.
One example is a drop of as much as $5,205 in the price of the convertible 500 minicar, the 500C, as the brand makes the droptop a $1,495 option across all trims next year. That reduces the price of the top-end 500 Abarth Cabrio from $26,695 this year to $21,490 in 2017, before shipping charges.
The sharp price decline of the 500 convertible puts some room between it and the brand's new convertible, the Fiat 124 Spider. The 124 -- built in Japan by Mazda and based on the Mazda MX-5 -- starts at $24,995 and rises to $28,195, excluding shipping.