LOS ANGELES -- With 379 dealerships and only 75 units of the Mercedes-Maybach S 650 Cabriolet, how will Mercedes pass the vehicles around? By approaching its best customers first.
Working with its dealers, Mercedes-Benz USA has started to talk to its VIP buyers about the V-12-powered Maybach convertible introduced last week at the auto show here, CEO Dietmar Exler said. The U.S. is getting 75 of 300 planned globally.
"We give our best customers, you might want to call it the right of first refusal," Exler said.
And the superluxury convertible won't last long -- a model year or less, he said.
Customers who attended a debut party for the convertible here last week are already calling dibs on the car, which is expected to cost more than $300,000 and arrive next spring.
"We'll be running out," Exler said. "We're pretty happy with the way it's going."