The latest issue of the Automotive News Europe monthly magazine goes live on Monday, Dec. 5. The new edition looks at what Chinese automakers have done to put themselves in position to succeed in Europe after a decade of failures.
Geely Automobile’s Lynk & CO brand is expected to be a serious contender in Europe because of the design and engineering help it is getting from sister brand Volvo. Meanwhile Borgward, a storied German brand revived with Chinese backing, also appears to be in position to succeed thanks to help from former Daimler executives as well as leading German suppliers. Our cover story looks at how Lynk & CO and Borgward plan to gain a foothold in the region.
Lynk & CO will add to its challenge by trying to enter Europe only with company-owned dealers. Lynk & CO Senior Vice President Alain Visser believes the current vehicle distribution model “is broken” and provides a solution to the problem.
Last year, Jaguar Land Rover CEO Ralf Speth gave the impression that the JLR would be one of the last premium automakers to add a full-electric car. Last month, however, Jaguar debuted a concept for the battery-powered I-Pace SUV, which will go on sale in 2018. Speth shared JLR’s electrification plans in an interview.
Citroen CEO Linda Jackson has pushed to reinvent the French brand since becoming CEO two years ago. She has emphasized Citroen’s comfort, youthfulness and vibrancy. These differentiating factors will be very evident when the brand debuts its forthcoming SUV.
Daimler’s top executive isn’t worried that his Mercedes-Benz brand might be one of the last major premium brands to debut a high-volume full-electric vehicle to challenge already-established rivals such as Tesla Motors and BMW Group. Find out why CEO Dieter Zetsche believes that picking the right time to join the e-mobility movement is a lot like choosing the right time to get to a party.
Why did Mini move the Countryman SUV up by a segment in size while increasing its visual toughness? This was done with the hope that customers who might have otherwise ignored Mini will put the new Countryman on their shopping lists, top executives said.
For many years, women played a tiny role in the design of future vehicles. That has changed but top female designers say improvements still need to be made to encourage a new generation of young women to join the field.
Volvo, Land Rover and Mercedes-Benz are pushing Europe’s premium large SUV sector toward record sales, which could peak at 235,000 units this year. The bad news is that some predict a looming slump for the segment.
Our Latest Launches section reviews what Peugeot calls its first “real” SUV for Europe, the 3008; Porsche’s second-generation Panamera; and the new Citroen C3, a subcompact aimed at the Facebook generation because of its camera for sharing photos and videos on social media.
Faurecia wants to grow through acquisitions following the recent sale of its exterior parts business. It is particularly interested in solutions that will help it create what it calls the “cockpit of the future.” New CEO Patrick Koller provided details in an interview.
Enjoy the issue!
Luca Ciferri, Editor