Citroen is aiming its new C3 firmly at younger buyers with features such as a camera that takes pictures for sharing on social media.
The car's product director, Thierry Blanchard, listed three reasons why Citroen is confident that the latest-generation C3 will regain its place among Europe's most popular subcompacts: its "audacious" styling, technology offerings and highly customizable character.
Blanchard said the C3 continues Citroen's reinvention as a brand begun with the C4 Cactus, which has emphasized quirky designs that hark back to the iconic 2CV. With the C3, the brand is returning to its roots of offering cars "that truly set us apart as a brand that is unquestionably different," Blanchard said.
One distinguishing feature is the Airbumps, which are air-filled side panels with a scratch-proof surface. Airbumps were first introduced on the C4 Cactus and are an option on the C3. Another key extra is what Citroen says is a world first: a high-definition camera mounted near the rearview mirror that takes road-trip photos and videos that can be shared with friends and family by email on social media channels such as Facebook or saved as evidence in the event of an accident.
Citroen added that the C3 is the first model of its type to offer a wide range of personalization options including two-tone exterior color schemes with a choice of three roof colors and nine body colors.