Chinese billionaire Li Shufu, whose Zhejiang Geely Holding Group owns the Volvo, Geely and Lynk & CO brands, says there is "no magic in car production." He explained why during a roundtable interview in Shanghai last month with Automotive News Europe Managing Editor Douglas A. Bolduc and other journalists.
Why will Lynk & CO be able to succeed internationally while other Chinese brands have failed?
I don't see competition in a very complicated way. The formula is very simple. We just produce a good product for our users and let our users experience the value of that product. There’s no magic in car production. Everything goes back to fundamentals.
The technology, quality, performance, design, how safe the car is, whether we offer the customers good value for money, and whether customers can experience very good service throughout the process. It is as simple as that. If we can reach or exceed the expectations of our customers, I think we can be successful. Product is the most important success factor in this industry.
Are Chinese automakers such as Lynk & CO finally ready to start taking a significant share of the European market?
We don't have the ambition of influencing the whole European market. We are only running a kind of trial in Europe.