Pininfarina’s new design chief, Carlo Bonzanigo, will work on an array of automotive and industrial design projects that the Italian company has in the pipeline.
Bonzanigo will officially succeed Pininfarina’s current design director, Fabio Filippini, on Jan. 9, returning to the company where he began his career as a novice car designer in 1995.
Bonzanigo resigned from his position as design director for independent industrial design consultancy Q-iD’s Q-Red automotive division in Forli, Italy, where he has been working as a consultant for Ferrari, which was once a thriving business for Pininfarina, as well as other brands, since 2015.
Best known for his decade-long career at PSA/Peugeot-Citroen, Bonzanigo is well suited to take on the challenge that lays ahead at Pininfarina, which is now controled by India's Mahindra Group. With Italian design consultancies undergoing financial hardship, Pininfarina needs to provide innovative solutions to help not only new clients but also diversify their consultancy offerings.
Working alongside PSA head of design Jean Pierre Ploue, Bonzanigo assisted in developing and launching the DS upscale brand. During his tenure as Citroen’s head of exterior and interior design, Bonzanigo was responsible for the 2008 DS Hypnos, the 2009 DS Revolte, 2011 Citroen Tubik and 2012 DS Numero 9 concept cars.