GENEVA -- Aston Martin plans to capitalize on the global thirst for low-volume performance models and its own racing heritage by introducing an AMR subbrand.
Initially, the subbrand will get two upgraded Aston models: the Rapide four-door and Vantage sports car. Concepts of both models were shown Tuesday at the Geneva auto show and both are confirmed for production.
“As passionate enthusiasts of Aston Martin’s competition pedigree, AMR is something we have wanted to bring to fruition for some time,” Aston Martin CEO Andy Palmer said ahead of the launch.
Just seven copies of the Vantage AMR Pro and 210 of the Rapide AMR will be built globally. Eventually, Aston plans to roll out AMR versions of its entire range, Palmer said.
The Vantage AMR Pro receives the most significant upgrades. It uses a version of the 4.7-liter V-8 engine from Aston’s GT4 racing program that will make 500 hp. The car also comes with an adjustable suspension and competition-spec engine and transmission mounts.
The car also is equipped with 19-inch center-lock wheels, carbon-fiber interior trim, a race-spec roll cage, and special exterior bits including a front bumper, splitter, fenders and rear diffuser.
The Rapide AMR relies more on cosmetic upgrades, including special 21-inch wheels, grille, front splitter, rear spoiler and carbon-fiber front seats and interior trim. The 6.0-liter V-12 engine remains the same but the car gets a revised exhaust system that bumps horsepower to 591 from 552 on the regular Rapide S.
The first and future AMR models will be developed by Aston’s Q division of custom and low-volume special projects, including the track-only Vulcan and Vantage GT12 and GT8 models.