PSA Group's connectivity boss, Brigitte Courtehoux, will speak at the Automotive News Europe Congress on June 21 in Barcelona.
Courtehoux has a crucial role in PSA CEO Carlo Tavares's plan to generate over 100 million euros in additional annual profits from mobility services.
PSA will use simple and seamless connectivity solutions to help to ensure loyalty among its customers, Courtehoux told Automotive News Europe in an interview.
Courtehoux started her career at PSA in 1998, working on engines and project planning for the Citroen C5. She later moved to quality assurance. She was project manager for the successful Peugeot 2008 subcompact crossover before being appointed to her current role as head of PSA's Connected Services and New Mobility business unit.