BARCELONA -- Volkswagen Group's Seat unit unveiled the Arona, the second model in the brand's plan to ride the SUV/crossover boom to sustainable profitability.
The Arona will compete with models such as the Renault Captur and Nissan Juke.
At the SUV's unveiling here on Monday, Seat President Luca de Meo said the Arona is part of the Spain-based brand's biggest product offensive to date. De Meo wants SUVs to account for 30 percent to 35 percent of the marques's global sales, up from about 5 percent now.
Seat Design Director Alejandro Mesoneros said he and his styling team, in creating the Arona, aimed to make the SUV "a sturdy car for everyday life" with the distinct feel of a crossover. That's why the SUV has cladding around the wheel arches and side skirts, he said.
The Arona is underpinned by VW Group's MQB A0 architecture also used by Seat's new-generation Ibiza subcompact hatchback, which goes on sale next month, and the upcoming, sixth-generation VW Polo.