Whether it is PSA Group CEO Carlos Tavares at the wheel of a thunderous 1969 Lola T70 at Spa-Francorchamps or Aston Martin CEO Andy Palmer competing in a 24-hour endurance race, many of the top executives who are leading the European auto industry to new heights are just as dedicated to pushing their limits while on the racetrack. Another executive with racing in his blood is Bentley CEO Wolfgang Duerheimer, but his first love was competing on two wheels instead of four.
DS Automobiles is one of the few automakers that has failed to benefit from Europe’s recent sales boom. One reason is the PSA Group brand’s aging lineup. DS CEO Yves Bonnefont has decided to completely reboot the operation, sending dealers to “boot camp” to learn how to sell the cars, cutting hundreds of outlets and introducing new models.
Volvo achieved unprecedented success with its first-generation XC60, which is Europe’s No. 1 selling premium midsize SUV in a segment that includes heavyweights such as the BMW X3 and Audi Q5. The second generation of Volvo’s global best-seller will debut this year. We tested the car to see if it has what it takes to continue the model line’s worldwide success.
Lamborghini increased European sales of the Huracan by 23 percent from January to April and experts see the exotic segment growing more than 20 percent to almost 13,000 units this year. We take a look at the future for Europe's most exclusive sector.