LONDON — Rolls-Royce's Project Cullinan, the ultraluxury brand's first crossover, will be unveiled in a year with deliveries starting in early 2019, CEO Torsten Mueller-Oetvoes said.
The vehicle will be built on the same aluminum platform that debuted with the Phantom sedan unveiled last week, rather than one shared with owner BMW.
The platform is unique to Rolls-Royce and that will set the vehicle apart, Mueller-Oetvoes said at the Phantom launch here.
"We are not using mass-manufactured body shells," he said. "That limits what you can do on the design side, and it undermines exclusivity massively. You don't want a camouflaged [Audi] Q7 in that segment. You want to have a true Rolls-Royce."
