FRANKFURT -- Volkswagen brand's T-Roc SUV will fill a key gap in the marque's lineup when it arrives in Europe at the end of this year, giving the brand an edgier and more compact urban crossover alongside the traditional looks of the Tiguan.
The T-Roc will be a core volume model as the brand expands its SUV range in the coming years. The other key model will be its smaller cousin, the T-Cross, which is expected to join the booming subcompact SUV/crossover segment sometime next year.
Along with a 25 percent productivity gain in Germany and a return to profitability in the three loss-making regions by 2020, the VW brand's SUV offensive is an important pillar of its strategy to achieve a 4 percent operating margin by 2020.
"It will be Volkswagen's first true lifestyle CUV – crossover utility vehicle – packed with highly innovative digital features and the latest driving assistance systems," said VW brand sales and marketing chief Juergen Stackmann during a conference call. "The T-Roc will be a very important model for the Volkswagen brand covering the SUV segment below the Tiguan."
VW will unveil the T-Roc at a media event on Aug. 23 ahead of its public debut at the Frankfurt auto show next month.