FRANKFURT -- China's Chery Automobile said it will start sales of passenger cars in Europe in the next few years under an all-new nameplate.
The first model from the new brand will be a compact SUV designed for "young, urban, progressive-minded customers," Chery said in a news release.
The as-yet-unnamed nameplate will offer hybrid, plug-in hybrid and electric vehicles, Chery said.
The SUV will have its global debut at the Frankfurt auto show on Sept. 12.
The car, which is based on a new platform, will "meet the needs and expectations of European private and fleet buyers in terms of design, quality, dynamics and crash worthiness," Chery said.
Chery's plans for Europe come as the automaker is seeking to end its connection with Qoros Automotive, a Chinese brand that had targeted expansion in Europe. Chery has failed to find a buyer for the 25.5 percent stake it holds in Qoros, according to a report by Automotive News China, a sister publication of Automotive News Europe.
Chery said it plans to establish a European sales operation in co-operation with import and distribution partners. It will also set up design and r&d facilities in the region to support its China centers in Wuhu, Beijing, and Shanghai.