BERLIN -- German perfume and cosmetics retailer Douglas has appointed Opel marketing boss Tina Mueller as its CEO, replacing Isabelle Parize who is stepping down.
Mueller worked in the beauty sector for 20 years before joining Opel, with stints at Henkel and L'Oreal. She will take the helm on Nov. 1, Douglas said in a statement on Monday.
Mueller was hired by Opel in 2013 to restore luster to the brand's image, which had been battered by years of financial losses, job cuts and speculation about its future under former owner General Motors. She won marketing awards for her Opel image campaigns and was last year named one of Automotive News Europe's 25 Leading Women in the European Automotive Industry.
Douglas chairman Henning Kreke welcomed the appointment of Mueller. "She has an impressive track record, particularly in the strategic development and digitization of well-known brands," he said in the statement.
In the same statement, Mueller said: "Douglas is a company with a great market position and a strong brand appeal."
Mueller, 49, is the second leading executive to quit Opel since France's PSA Group acquired the Germany-based automaker from GM. Karl-Thomas Neumann resigned as CEO earlier this year after the PSA takeover.
Opel's head of sales, Peter Kuespert, will add responsibility for marketing to his current responsibilities, the automaker said in a statement.
Douglas is majority owned by private equity group CVC Capital Partners, which bought its stake in the retailer from U.S. buyout firm Advent in 2015 in a deal worth almost 3 billion euros. Parize has decided to step down at the end of October after more than six years with the group to pursue new business opportunities, Douglas said.
Automotive News Europe contributed to this report