Nissan's luxury brand Infiniti has appointed Christian Meunier to the newly created role of head of global marketing and sales.
Meunier, the head of sales and marketing at Nissan North America and chairman of the automaker's Canada operations, will take up his new role immediately, the company said in a statement.
The Frenchman will be based in Tennessee in the U.S. and will report to the brand's global chief Roland Krueger.
Meunier's assignment to Infiniti signals additional support for the luxury brand. As president, Krueger has been responsible for a myriad of tasks, ranging from sales in markets around the world to product planning and marketing launches.
"Christian brings a wealth of global experience and knows the premium automotive sector very well," Krueger said in the statement. "With his leadership, we are setting Infiniti up for future continued success."
Meunier, who has a master's degree from EDHEC Business School in Lille, France, began his career at Nissan in 2002 as general manager for sales in Europe. He then held a variety of positions in marketing and sales before became president of Nissan Brazil in 2010. Here he led a significant turnaround of the company, and the automaker became Brazil's fastest growing brand for three consecutive years.
In 2013, Meunier was also named president of Nissan Canada. The executive took up his U.S. role in early 2016.
Prior to joining Nissan, Meunier worked with Mercedes-Benz and Land Rover in the Europe.
Infiniti's global sales have enjoyed 17 consecutive monthly sales records. Through September, sales rose 11 percent to 182,884.
Lindsay Chappell contributed to this report