LONDON -- Bentley said Jaguar Land Rover's head of global strategy, Adrian Hallmark, will become the brand's CEO as part of a reshuffle that also brings in new board members for engineering, sales and marketing and human resources.
Hallmark, 55, will succeed Wolfgang Duerheimer, 59, on Feb. 1, Bentley said in a statement on Friday.
Duerheimer is retiring as CEO of Bentley and head of Bugatti but will continue to advise Bentley parent, Volkswagen Group, on motor sports. Audi Sport boss Stephan Winkelmann will take on Duerheimer's post as president of Bugatti.
Hallmark has more than 18 years of automotive board level experience in the U.S., Europe and Asia with Porsche, Volkswagen, Saab and Bentley.
This will be the second time Hallmark has worked at Bentley after serving as its sales and marketing chief between 1999-2005 during which time he played an integral role in the introduction of the Continental GT in 2003.
Hallmark, a British national, rose within the VW Group to become head of VW of America, then head of VW's Asian division before joining Saab as global sales chief. In 2010, he moved to Jaguar Land Rover as the Jaguar brand's global director, then JLR's global strategy chief.
Bentley's announcement confirms a report in Germany's Manager Magazine last month that Duerheimer would be replaced by Hallmark in a management shuffle.
New board members
The reshuffle also sees Werner Tietz, 54, promoted to Bentley's chief engineer from his current role as Porsche's head of body and trim engineering. Tietz replaces Rolf Frech, 60.
Bentley's new sales and marketing chief will be Chris Craft, who takes over from Andreas Offermann, 60. Craft, 58, has led Porsche in the UK since 2012, before which he was director of the VW brand in the UK.
Astrid Fontaine, 48, becomes Bentley's board member for human resources, digitalization and IT, taking over from Marlies Rogait, 60. Fontaine moves from her current roles as head of HR at Porsche North America.
Bentley's vehicle deliveries increased by 31 percent year-on-year to 5,238 in the first six months, according to VW Group's half-yearly report.
Bentley swung to a 13 million euros profit in the first half from a 22 million loss in the same period last year. The improved result was due to positive exchange rate effects and lower product development expenses, VW said in a statement on July 27. The fall in the pound since the UK voted to quit the EU has made Bentley's exports from Britain more profitable.