FRANKFURT -- BMW has appointed former Audi manager Sven Schuwirth as head of brand's product management and marketing in the hopes of better positioning the carmaker in a new digital age.
Schuwirth succeeds Hildegard Wortmann, who will take on responsibility for the Asia Pacific region excluding China.
Schuwirth had been a longtime senior director of brand strategy at Audi, and was promoted in January 2016 to head of digital business. He held the position for about ten months before leaving Audi without any clear destination. On his LinkedIn profile where the professional status is listed, Schuwirth wrote that he is currently "enjoying life."
He will start his new role in January, the same time as BMW's new sales chief Pieter Nota, who moves to the automaker from Dutch electronics and lighting company Philips. Nota succeeds Ian Robertson, who will retire.
"With Sven Schuwirth, the BMW Group has gained an executive whose experience, especially in the area of digitalization, will prove invaluable in developing the brand’s strength even further,” Robertson said in a statement.
In her new role, Wortmann will be based in Singapore overseeing a newly formed sales region about as big as the UK.
Wortmann was named one of Automotive News Europe’s Leading Women.